GUESS is one of the most famous fashion companies in the world thanks to its first-class image and charming collections. In 1980, denim was outdated and unfashionable. The founders of the brand, the Marcian brothers, combined European style with traditional American fabric and changed the perception of denim forever by creating the sensual, innovative and timeless Marilyn Jean line.
The basic success of the brand is innovative advertising, which focuses more on the image of the brand than on specific products, thus expressing attitude and lifestyle. When people think of GUESS, they think of "GUESS girls" and international icons such as Claudia Schiffer, Eva Herzigová, Naomi Campbell, Adriana Lima or Jennifer Lopez.
The "GUESS girl" embodies the spirit and sensuality of the brand - the view of life as art and the endless sense of discovery continues to evolve on the path of living the American dream. It is still enthusiasm and passion, giving a woman the strength to move forward. One world, one brand.